CRM: Garbage In, Garbage Out

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Cloud-based CRM was an industry standard by 2001. You’d be hard pressed to find a single sales or marketing team without some form of a CRM system. But what used to be the biggest leap for the industry is now perhaps the single most misused tool.

During the past decade, companies have invested a significant amount of time, money and resources into adopting the latest technology. And in the IT lifecycle, that is considerably still a new investment.

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