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Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon.
Keeping these invaluable influencers top of mind—for example, Instagram’s latest advertising update–is crucial for social platforms as their support and engagement can arguably become a make-or-break situation.
Here’s a quick look at where Vine faltered, especially with regard to its once-loyal power users.
Twitter acquired Vine in its infancy
After a failed first attempt, Twitter successfully acquired Vine for $30 million in October 2012–before the then-three-person video application startup had even publicly launched.