Citing user experience concerns, Facebook reportedly delays video ads indefinitely

It’s no secret that Facebook is planning to add auto-play video ads to the News Feed at some point. However, as the company tries to find the balance between profit and user experience, this ad product keeps getting delayed. Now it is being delayed indefinitely, according to AdAge.

The company is concerned that the user backlash would be too severe, especially if Facebook had the audio playing automatically along with the video. Facebook was hoping to launch video ads in News