In recent years, Cinnabon has become a brand known for stylized photos and pithy tweets concerning cinnamon rolls on Twitter, tweeting more than 95,000 times since 2009. Now it hopes to build on that social success with a teen-focused Snapchat video endeavor.
This week, the bakery chain is running its first Snapchat effort to celebrate its 30th birthday. It's not buying Snapchat ads, hoping to leverage its Twitter account (100,000 followers) and Facebook page (1 million fans) to generate buzz for its snaps.
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