Cinnabon Hopes Its Twitter Success Will Help Yield Equally Sweet Results on Snapchat

Testing bite-sized videos for teens

In recent years, Cinnabon has become a brand known for stylized photos and pithy tweets concerning cinnamon rolls on Twitter, tweeting more than 95,000 times since 2009. Now it hopes to build on that social success with a teen-focused Snapchat video endeavor.

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