Performance Marketing

Cinnabon Hopes Its Twitter Success Will Help Yield Equally Sweet Results on Snapchat

Testing bite-sized videos for teens

By Lauren Johnson

September 28, 2015

In recent years, Cinnabon has become a brand known for stylized photos and pithy tweets concerning cinnamon rolls on Twitter, tweeting more than 95,000 times since 2009. Now it hopes to build on that social success with a teen-focused Snapchat video endeavor.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}