Cinco De Mayo at Home; Ryan Reynolds’ Hilarious Mint Mobile Ad: Tuesday’s First Things First

Plus, streamers are expanding free trials to draw in—and keep—new viewers

a cholula food truck
Cholula is keeping the holiday spicy. Cholula

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.