10 Predictions: How Social Platforms Will Monetize Live Video

Live video is a powerful medium: It’s unpredictable, captivating and viral by nature. It’s no wonder brands are starting to incorporate it into their marketing strategies.

Whether you’re a power user or a casual user, chances are you’ve recently seen a live video on Facebook or Twitter, likely captivated by the unpredictability and shared excitement as you watch along with people all over the world.