Christmas in July? Facebook IQ Shared Holiday Shopping Season Insights (Infographic)

The social network’s research arm commissioned a study by Ipsos Marketing

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It’s never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start.

The social network’s research arm commissioned a study of 1,801 people 18 and older in the U.S., by Ipsos Marketing.

Here are 10 of the insights from Facebook IQ’s infographic, which appears below.

  1. From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S.
  2. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season.


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