Social Pro Daily

Christmas in July? Facebook IQ Shared Holiday Shopping Season Insights (Infographic)

The social network’s research arm commissioned a study by Ipsos Marketing

Santa Claus looking at his laptop shocked — 44% of shoppers said they messaged a business during the 2018 holiday seasonDeagreez/iStock

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

It’s never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start.

The social network’s research arm commissioned a study of 1,801 people 18 and older in the U.S., by Ipsos Marketing.

Here are 10 of the insights from Facebook IQ’s infographic, which appears below.

From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S.
59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season.