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It’s never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start.
The social network’s research arm commissioned a study of 1,801 people 18 and older in the U.S., by Ipsos Marketing.
Here are 10 of the insights from Facebook IQ’s infographic, which appears below.
- From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S.
- 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season.