App Links: Facebook’s Proposal For Routing Traffic Between Apps Explained

Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.

FacebookAudienceNetwork650Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.

There has been a fair amount of confusion about what App Links means, so let’s clear the air first.

App Links is a proposal released by Facebook that shows app developers how to send users clicking links within their apps to the apps corresponding to the destinations in the links.

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