Choose Your Fonts Wisely To Maximize Credibility

Comic Sans is the proverbial red-headed step child of typefaces. But beyond being derided for its cutesy looks and people’s penchant for using it in inappropriate communications, a recent “experiment” conducted by filmmaker Errol Morris in a piece he wrote for NYT.com shows that perception of the font can cause readers to do more than snicker. It may cause them to question your facts and affect whether they believe what you’ve written at all, he