Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When the Kansas City Chiefs or San Francisco 49ers call a timeout during Super Bowl LIV and Fox cuts to a commercial, Chipotle will spring into action—on TikTok.
The fast-casual restaurant chain is running its TikTok Timeout campaign to promote Free Delivery Sundays in February on all orders of between $10 and $200 placed via its application or website on Sundays through Feb. 23.
During each commercial break after a team calls timeout, TikTok stars will create content to go along with “Yummy” by Justin Bieber.
Participating TikTok personalities include Greg Auerbach, Brittany Broski, David Dobrik, Avani
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in