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When the Kansas City Chiefs or San Francisco 49ers call a timeout during Super Bowl LIV and Fox cuts to a commercial, Chipotle will spring into action—on TikTok.
The fast-casual restaurant chain is running its TikTok Timeout campaign to promote Free Delivery Sundays in February on all orders of between $10 and $200 placed via its application or website on Sundays through Feb. 23.
During each commercial break after a team calls timeout, TikTok stars will create content to go along with “Yummy” by Justin Bieber.
Participating TikTok personalities include Greg Auerbach, Brittany Broski, David Dobrik, Avani