Chipotle Is Giving Away Burritos on Twitter During the NBA Finals

The restaurant chain is tweeting codes every time an announcer says 'free'

@chipotletweets has picked up 64,900 new followers since revealing the campaign SchulteProductions/iStock

Do basketball and burritos go together? They do for Twitter followers of Mexican grill chain Chipotle during the National Basketball Association Finals.

Every time an announcer says the word “free” during the official broadcasts of NBA Finals games, Chipotle is “freeting”—live-tweeting a unique code good for a free burrito via its @chipotletweets Twitter account.

The free burritos will go to the first 500 people who text the correct codes to 888222 during the first half of NBA Finals games and to the first 1,000 who do so during the second half.

Chipotle said @chipotletweets has picked up 64,900 new followers since revealing the campaign, which has generated over 963 million earned media impressions and more than 60 million organic Twitter impressions.

The restaurant chain is also offering free delivery throughout the rest of the series for all order of $10 or more via its application, its website and DoorDash. David Cohen is editor of Adweek's Social Pro Daily.