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When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out?
You go out of this world.
For last month's launch of the OnePlus 3—the third flagship smartphone created by OnePlus—the China-based company created a virtual reality experience that brought viewers to a space station where they could learn about the latest features of the flagship phone. Around 60,000 people tuned in, and within the first hour, 10 percent of those who viewed the video bought a phone.