Performance Marketing

This Chinese Startup Set Up a Virtual Reality Store in Space to Sell Its Flagship Smartphone

OnePlus wants to compete with Apple and Samsung

By Marty Swant

July 11, 2016

When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out?

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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