Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams

Tennis star gets 'dunked' in sponsored lens


 

The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated GIF of tennis star Serena Williams getting virtually doused. 

Gatorade is utilizing its ongoing sponsorship of Williams, who dons football-style eye black in the ad. The PepsiCo-owned brand has partnered with Snapchat and purchased a sponsored lens on the mobile-social platform for an undisclosed amount.

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