As Facebook Partners With Chango, Ads Can Be Bought Using Google Search Data
Facebook and brands that market on the social network are constantly trying to figure out what users want to buy, but the data users present on the site give a limited picture at times. Now, it seems Facebook has solved that. As Business Insider reports, Facebook accepted Chango (and its major cache of Google search data) into its ad exchange program.
Facebook and brands that market on the social network are constantly trying to figure out what users want to buy, but the data users present on the site give a limited picture at times. Now, it seems Facebook has solved that. As Business Insider reports, Facebook accepted Chango (and its major cache of Google search data) into its ad exchange program.
In September, Facebook partnered with Datalogix to see if users made purchases based off ads or posts they saw off the site, widening the social network’s marketing reach a little bit.
Previously, Facebook advertisers targeted their ads based on cookies and profile data, such as likes and interests.
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