Change Is the Means and the End — My Last Way of Thinking

“Without change, something inside us sleeps, and seldom awakens. The sleeper must awaken.” I read “Dune” at a young age, and that always stuck with me.

We talk all the time about change in marketing. From branding to direct, from direct mail to digital, from broadcast to targeted, from email to social media, from “then” past to “then” future. The truth is change is not an event or a goal or even an obstacle. Change is the environment.

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