After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel.
Chanel posted its first Instagram photos and videos Monday and already has 1.8 million followers. The images-based digital platform doesn't allow users to see exactly when companies or people join it—like Twitter does—but it appears that the brand opened its account some time ago, built up a considerable backing organically and then finally saw fit to post content.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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