CES

CES 2020 Kicks Off With an Unlikely Participant: Apple

Featured speakers will also include, surprisingly, Ivanka Trump

side by side photo of ces unveiled signange, and storefront apple signage
Apple has returned to the Consumer Electronics Show this year.CES, Apple
sara.jerde
By Sara Jerde

LAS VEGAS—There’s a shift in the air, a raw tension breaking through the hazy cigarette smoke and throbbing hangovers that usually occupy the Vegas Strip as thousands of attendees descend on the city for CES.

Today is the second media preview day before CES 2020 officially kicks off on Tuesday, with programming from several unexpected companies and officials, most notably Apple. The tech giant usually opts not to participate in official CES programming in lieu of making its own splashy announcements at its own events.

Apple’s

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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