Celebrities, Politicians Turn to Instagram to ‘Stop This Story’ of Antisemitism

The campaign uses AR effects to help generate awareness

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Moshe Kantor, president of the World Holocaust Forum Foundation and the European Jewish Congress, turned to augmented reality to amplify a message about serious reality.

Kantor spearheaded the Stop This Story campaign, which uses Instagram’s AR effects to generate awareness about antisemitism.

Stop This Story was timed to debut ahead of the fifth World Holocaust Forum, which will take place at Yad Vashem, Israel’s official memorial to the victims of the Holocaust, Jan. 23.

Leading AR effects creators designed Stop the Story effects that are adjusted to the palm of the hand in pictures, enabling Instagrammers to easily create and share their own.




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