Celebrities Attending the Breeders Cup Will Be Herded Into NBC Sports’ Peacock Paddock

Two races will be livestreamed via Facebook Watch

The Peacock Paddock for the 2018 Breeders Cup NBC Sports

NBC Sports is bringing its Peacock Paddock social media installation to Churchill Downs in Louisville, Ky., for its coverage of the 2018 Breeders’ Cup this weekend.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.