To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the world"—no mention of little old Facebook—while revealing his company had joined the Twitter Amplify program at Advertising Week today in New York.
While Twitter has inked similar deals with Turner, ESPN, Fox, BBC America, MTV and The Weather Channel, CBS seems to have unusually big plans for Amplify.
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