CBS Sees Potential for Mid-Market Advertisers in Twitter Amplify

Media giant is latest conquest

To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the world"—no mention of little old Facebook—while revealing his company had joined the Twitter Amplify program at Advertising Week today in New York.

@Chris_Heine Christopher Heine is a New York-based editor and writer.