CBS Interactive Is Ramping Up Its Native Programmatic Advertising Game

Network is 'bullish' on automated selling in 2016

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In a sign of the times, CBS Interactive has inked a deal to increase native programmatic advertising on the majority of its websites. Bidtellect, a native advertising exchange, has an exclusive contract to backfill in-feed native ad inventory across 18 of CBSi's properties on desktop and mobile.

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