Causes Breaks $10 Million in Fundraising in Two Years
Earlier today, popular Facebook application Causes announced that it has reached an important milestone: $10 million has been raised through the app in the past two years, half of which came in over the last six months. 26,000 causes received donations by 192,000 unique donors. The “Birthday Wish” feature alone has accounted for $1.4 million of the total.
For Causes, which currently has over 25 million monthly active users, the goal has always been converting interest into action: it’s one thing to join a cause, but it’s another to share content, recruit friends to join, fundraise on behalf of the cause (on your birthday), and ultimately donate your own money – increasing the ask level as users become more actively engaged.
Today,
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