Microsoft's new print ad campaign that popped up Wednesday in three national newspapers takes shameless shots at Google's new privacy policy to try and lure new customers to its own competing services. Full-page ads will run through Friday, Feb. 3 in The New York Times, The Wall Street Journal and USA Today.
The campaign's timing is opportunistic. Since Google announced last week it was consolidating some 60 separate privacy practices into one main policy, the company has been under fire from privacy hawks and lawmakers concerned that the new approach will make it more difficult for people to protect their privacy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in