Casual Connect: "Many Expensive People + Whiteboards - Metrics = Fail" According to Zynga's Erik Bethke

Erik Bethke is a Director of Product from Zynga and during his “East Meets West” presentation at Casual Connect, he discussed how his first social game title, GoPets, was first acquired by Zynga.  Erik and his team created the game in South Korea over a few years and accelerated growth with Zynga.  Unfortunately, the game was cancelled in 2009 after middling performance, and Erik let us in on some of the secrets of how the game was created, how it succeeded and how it ultimately lost its traffic.  We take a look here.