Casper Launches a Bespoke 'Quarterly' Print Magazine Called Woolly

The pub hopes to be an 'oasis of acceptance'


In a 96-page debut, Casper launched its own print magazine: Woolly.

To evoke the idea of comfy, wool socks, Woolly is all about “comfort, wellness and modern life.” Created with help from the team at McSweeney’s, it encourages readers to relax with a mix of personal essays, comedic advice columns, yoga instructor confessions and much more.

Sleep, according to Casper, is the “third pillar of wellness” next to food and fitness.

Each copy of Woolly costs $12, though its

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