Case Study: What You Actually Get with Facebook Mobile Ads
With all the media coverage around mobile and online advertising, especially as it pertains to Facebook ads, it’s pretty obvious that mobile is where the volume is. But exactly how much of a lift do you really get?
With all the media coverage around mobile and online advertising, especially as it pertains to Facebook ads, it’s pretty obvious that mobile is where the volume is. But exactly how much of a lift do you really get?
For the last 4 months, I’ve been tinkering around with Facebook ads for a social gaming company in which I’m an investor. During that time, I’ve managed to run mobile-only and desktop-only campaigns that have the exact same creative, copy, targeting, and even max bids.
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