Case Study: Personalization Helps BedBathStore.com Boost Conversion 10 Percent
Problem: BedBathStore.com, a Lynbrook, N.Y.-based online retailer of bed and bath products, sought to increase conversion, segment visitor traffic and personalize the Web site experience for its visitors.
Solution: Implemented a Web personalization solution
Results: Conversion rates have increased 10 percent since implementation
Last year, BedBathStore.com decided to shift its online strategy from generating traffic to converting more visitors into buyers. “We wanted to increase overall revenue and profitability through superior conversion,” says Co-founder and COO Mike Reichman.
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