Case Study: How A Retailer Found Mobile Success On Facebook Through Socks And Stories

Many companies have tried myriad ways to find success on Facebook through mobile, but outdoor clothing retailer SmartWool has done so by tapping into the fact that its customers are always on the go (but with their smartphones), and allowing fans to tell stories. SmartWool's mobile daily likes grew 1,313 percent during one holiday campaign. Additionally, 75 percent of the traffic during the campaign came from mobile devices.


Many companies have tried myriad ways to find success on Facebook through mobile, but outdoor clothing retailer SmartWool has done so by tapping into the fact that its customers are always on the go (but with their smartphones), and allowing fans to tell stories. SmartWool’s mobile daily likes grew 1,313 percent during one holiday campaign. Additionally, 75 percent of the traffic during the campaign came from mobile devices.

Molly Cuffe, SmartWool’s senior manager of global brand communication, spoke with AllFacebook recently about how the company reached out to its fans and customers through mobile.

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