Cars.com Bypasses Super Bowl TV Ads and Goes Digital-First on Facebook, Twitter and YouTube

Anheuser-Busch InBev and Colgate will use social to supplement their Big Game spots

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Spending more than $5 million on a television ad during Super Bowl LIII is a great investment in some cases and a way to be part of the cultural phenomenon that Super Bowl ads have become, but brands are also turning to social platforms to deliver their messages before, during and after the Big Game.

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