Spending more than $5 million on a television ad during Super Bowl LIII is a great investment in some cases and a way to be part of the cultural phenomenon that Super Bowl ads have become, but brands are also turning to social platforms to deliver their messages before, during and after the Big Game.
Facebook shared details on how Cars.com, Anheuser-Busch InBev and Colgate are incorporating its family of applications into their efforts for Super Bowl LIII.
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