Carousel Ads Debut on Instagram

Instagram announced the launch of carousel ads last month, and launch partners Showtime, Banana Republic, Old Navy, L’Oréal Paris and Samsung showed off their uses of the advertising feature in a post on the Instagram for Business blog.

InstagramCarouselAdsLOrealParis650Instagram announced the launch of carousel ads last month, and launch partners Showtime, Banana Republic, Old Navy, L’Oréal Paris and Samsung showed off their uses of the advertising feature in a post on the Instagram for Business blog.

The Facebook-owned photo- and video-sharing network said the first carousel ads launched this past weekend, and more brands will join the fray “in the coming weeks.”

Details on the launch partners’ use of carousel ads follow:

Showtime: Showtime chose Instagram to raise awareness of the season-two premiere of Penny Dreadful.

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