Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is one of the first to do so via Instagram Stories.
Visitors to Acura’s Instagram account can create their dream versions of the automaker’s 2019 ILX sports sedan by tapping into a sticker pack that contains elements such as wheels, accessories and A-Spec packaging.
Acura also teamed up with top Instagram influencers and artists on GIF search engine Giphy to create animations that visitors can add to their custom ILX models.
Instagram influencers participating in the initiative include artists Pablo Rochat and Sean Charmtz, while Lucy Turnbull and Dieselraptor are among the Giphy artists on board.
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