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Until this year, security for Web interactions meant copying distorted letters into “captcha” boxes to prove we weren’t spam robots. The software was initially developed by the Army; now it’s free shareware, and it's not particularly effective. But Solve Media, a startup based in New York, has found a way to earn money on captcha boxes while making them easier to solve in the process.
Business-wise, it’s brilliant. Brands display an image and message; users type it in and proceed to the next level.