Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Major League Soccer’s MLS Unites initiative has a little Captain in it.
League partner Captain Morgan will donate at least $500,000 across the U.S. and Canada to MLS club partners’ charities of choice, earmarked for providing meals and relief to front-line workers battling Covid-19, as well as those most affected by the pandemic.
In addition to its initial donation, Captain Morgan also kicked off The Captain’s Challenge on Instagram.
Fans 21 and over can post videos of themselves nutmegging someone or something, tag @captainmorganusa and include the hashtag #CaptainMorganDonation, and the spirits brand will donate $25 for each video, up to an additional $50,000, to the cause.
MLS
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in