Jennifer Lopez, head of Capital One’s Innovation Lab and winner of Adweek’s Performance Marketer of the Year the Rising Star award, joined Adweek’s commerce editor Lisa Lacy yesterday to discuss how the financial giant innovates like a startup despite being responsible for billions of dollars of assets.
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“We’re not as old as most banks. So most people think of [us] like a 100-year-old institution. That’s not us. We’re 26 years old, so we think of ourselves as young in the financial world,” Lopez said.
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