Capital One's Direct Mail Takes a Personal Approach to Investing
A direct mail package is all soft-sell when it comes to persuading investors to take an offer.
Mailer Name: Capital One
Date Mailed: November 2016
Capital One Investing is an online trading platform and brokerage business. It provides a wide variety of web-based research tools, information, and services.
This direct mail campaign makes it clear from the very first look that it’s not necessarily about getting making the prospect focus on numbers. “Financial freedom is a journey,” the teaser reads.
Inside,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in