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The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest project.
Today, the camera maker and Grey in New York launch Project Imagination: The Trailer contest, which encourages consumers to submit 60-second film trailers—essentially vignettes about their lives— through April 29. This is the third year of the campaign, which has added an online editing tool that lets consumers customize their videos with voiceovers, music and titles.