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CANNES, France—The Grand Prix in this year’s Print and Publishing category was awarded to a blank piece of paper, albeit one that created an international conversation. The award was given to Impact BBDO Dubai, which redesigned An-Nahar, a newspaper in Lebanon, to feature a blank front page. The attention-grabbing white space represented civic conversation grinding to a halt after elected officials failed to form a government for months on end.
“It was a perfect demonstration that print creativity can do a lot,” said Olivier Altmann, jury president and co-founder of agency Altmann + Pacreau.
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