Can Whisper Be the Platform for Social Whistle-Blowing?

Specs

Who Neetzan Zimmerman

Age 32

New gig Editor in chief of Whisper

Old gig Senior editor at Gawker

What does the editor in chief of Whisper do, exactly?

Right now, we’re looking at 3 billion pageviews a month at Whisper. But as fantastic as that is, most people who come to Whisper don’t really know what’s available. They’re just going through the stream, hoping to come across a whisper that’s entertaining. It would be much more convenient for them and also more beneficial for Whisper if there was a way to filter content that was more intuitive.