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Messaging apps more and more are trying to swipe Snapchat's mojo, rolling out an assortment of updates that reflect the wildly popular app's panoply of polychromatic filters and face-altering effects, among other features. Facebook, which leads the copycatters, last week added a camera-zooming function to its mobile app that's been available on Snapchat for some time. Also last week, Facebook-owned Instagram unveiled live stories, mimicking another Snapchat staple. Meanwhile, Google is gearing up this fall to launch the app Allo, which will share obvious similarities with Snapchat.