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The coronavirus pandemic is upending economies, sparking arguably the biggest work-from-home migration in history. And as the global calamity unfolds, audiences are naturally turning to trusted online news sources.
Normally, large audiences generating record amounts of clicks is good for publisher finances, but the unpredictable nature of events plus a convoluted series of circumstances means that in many cases, the math doesn’t add up.
Publisher sources claim marketers’ brand safety concerns are leading media buyers to employ obtuse keyword blacklisting