Can Oculus Rift Make Mountain Dew a Content Machine Like GoPro or Red Bull?

Soft drink banks on virtual reality

For Mountain Dew, quenching customers' desire for premium online content is just as important as satisfying their thirst. In late September, the beverage company brought a live-action, 3D, 360-degree Oculus VR video to its Dew Tour Brooklyn stop. Attendees were able to try on the virtual reality headset and spend two minutes skating right next to pro skateboader Paul Rodriguez and the all-star "Mtn Dew" skate team.