Magazine Smartphone Apps Are Being Brought Back From the Dead
Free content makeovers may be the way to go
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Not so long ago, magazine publishers were flooding the market with smartphone apps. But a browse through the Apple App Store reveals dozens of magazine-branded apps languishing in a sort of purgatory—still downloadable, but free of any update going back to Obama’s first term.
“A lot of publishers jumped on the app bandwagon early on when it was a requirement and their senior management said, ‘We have to have an app,’” said Harry Kargman, CEO of Kargo, a mobile company that works with publishers including Hearst, Rodale and Meredith.