Can Licensing Save the Playboy Brand?
Say what you will about Playboy, notorious purveyor of softcore smut and reality TV (which are pretty much the same thing)–Hugh Hefner‘s creation remains an iconic American brand synonymous with “the good life” and a healthy serving of old-school misogyny. Unfortunately, the company isn’t making much money these days–and now it’s hoping to find second life by lending its name and logo to the highest bidder(s).
The Internet’s endless collection of erotica all but ensured the failure of Playboy magazine’s once-solid business model.
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