Can Influencer Marketing Really Motivate Purchases? (Study)
A new study by Dr. Jonah Berger from the Wharton School and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about purchasing recommendations.
More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there.
A new study by Dr. Jonah Berger from the Wharton School, Experticity and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about purchasing recommendations.
But does it matter? According to the study, 82 percent of consumers polled said they were highly likely to follow a recommendation made by a micro influencer.
Brad Fay, co-founder, COO and lead researcher of the Keller Fay Group, commented on the study in a press release:
Many marketers today try to use celebrities as their influencer marketing solution, but they are missing out on a much bigger opportunity. Our
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