Can Facebook-Led Libra, Now Named Diem, Seize the Day When Its Crypto Coin Debuts?

Much has changed since the project was unveiled in June 2019

Does the name change to Diem mark "a new day for the project?" Diem Association

Facebook’s cryptocurrency play was back in the news at the end of November with reports that it would finally debut in January, following expected approval by the Swiss Financial Market Supervisory Authority. Since Facebook announced its original crypto plans in June 2019, it’s gone through a name change, cycled through members and watered down its ambitions. But concerns remain about Facebook’s dominance in yet another industry. David Cohen is editor of Adweek's Social Pro Daily.