Can Facebook Balance Privacy With Profit?
Facebook's most valuable property is also the thing it can't afford to sell: personal information. As Chief Operating Officer Sheryl Sandberg spoke about advertising and revenue at the IAB MIXX event Tuesday, The Wall Street Journal went deeper into the internal struggle between the value of Facebook's treasure trove of users' information and its promise to protect it.
Facebook’s most valuable property is also the thing it can’t afford to sell: personal information. As Chief Operating Officer Sheryl Sandberg spoke about advertising and revenue at the IAB MIXX event Tuesday, The Wall Street Journal went deeper into the internal struggle between the value of Facebook’s treasure trove of users’ information and its promise to protect it.
Facebook executives have recently been talking about more ways to build revenue, including offering ad services specialized by industry.
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