Can Brave Browser Revolutionize the Advertising Experience Online?
Internet users are already speaking out against the problems in the ad industry by using ad blockers; maybe it's time for a change.
Internet users don’t like ads. They’ve long been savvy enough to ignore banner ads, and now they’re growing increasingly resistant to the presence of ads in their social news feeds, pre-roll ads before videos and sponsored content in mobile applications.
According to a survey conducted last year, 64 percent of them are using ad-blocker solutions, and 82 percent don’t care that it’s costing advertisers money. A new browser could make the ad market even more hostile to marketers.
Brave is the latest browser from Brendan Eich, creator of JavaScript and co-founder of Mozilla.
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