Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?

IAB, GroupM and Nasdaq aim to find out

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It might still be early days for digital currency, but marketers are increasingly piggybacking on the rise of tender like bitcoin and applying those concepts to digital advertising. In a nutshell, they’re seeking a more transparent and efficient way of running online marketplaces.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.